Advertising Should Stand Out

Subject: TIP: How to make your messages really stand out


Recently I put together a few marketing tips on advertising your product or service. These tips apply to all marketing both on and off the internet.

Today's tip is simple - people get bombarded with thousands of images and words every day. Our brains actually begin to filter out what we consider to be predictable. This has been proven scientifically.

So, in order for advertising to be effective, it must stand out from everything else. This might sound straightforward at first, but it is very easy to overlook.

How can you make your advertisement really stand out?

Well, one really good way is to look at all the other ads that are out there. When you really look closely, you'll probably be surprised to see how similar a lot of them are.

Differentiate yourself!

There is actually a way with DesktopLightning.com to be able to use full HTML colors and fonts in the subject line of the messages you send, and to use full HTML including images in the message body.

We didn't want to give this feature to everyone though, since we knew if we did things would get out of hand.

So, we created a "Platinum Membership" for the really serious members.

We're actually in the middle of a fairly serious marketing test, which could mean that you can sign up at a discounted rate.

To see if we're still running it by the time you're reading this, click below. If the page you get mentions the discounted rate due to the marketing test, then sign up quickly before we end it!

Desktop Lightening is a Free Windows Program