Subject: TIP: How to make your messages really stand out
Recently I put together a few marketing tips on advertising your product or service. These tips apply to all marketing both on and off the internet.
Today's tip is simple - people get bombarded with thousands of images and words every day. Our brains actually begin to filter out what we consider to be predictable. This has been proven scientifically.
So, in order for advertising to be effective, it must stand out from everything else. This might sound straightforward at first, but it is very easy to overlook.
How can you make your advertisement really stand out?
Well, one really good way is to look at all the other ads that are out there. When you really look closely, you'll probably be surprised to see how similar a lot of them are.
Differentiate yourself!
There is actually a way with DesktopLightning.com to be able to use full HTML colors and fonts in the subject line of the messages you send, and to use full HTML including images in the message body.
We didn't want to give this feature to everyone though, since we knew if we did things would get out of hand.
So, we created a "Platinum Membership" for the really serious members.
We're actually in the middle of a fairly serious marketing test, which could mean that you can sign up at a discounted rate.
To see if we're still running it by the time you're reading this, click below. If the page you get mentions the discounted rate due to the marketing test, then sign up quickly before we end it!
Desktop Lightening is a Free Windows Program
Wednesday, August 27, 2008
Desktop Lightening Features
Building a Network with Desktop Lightening
Here are the features...
* Send broadcasts to random members in our system - Every broadcast you send will go out to a different group of random people each time, in addition to the network you've built. We calculate the size of this random bonus network based on who has not received too many messages recently. You'll be able to send broadcasts to people immediately after you log in with this feature.
* Track if people have read your messages or not - Knowing what percentage of your sent messages were opened and read can be the sole factor that transforms your marketing. Many companies charge a fortune for this type of feature alone!
* Use HTML in the messages - Your messages will be able to stand out far beyond those sent by non-platinum users since you will be able to use colors, images, sounds, and even Flash. You could even put your entire sales letter directly into your broadcasts!
* Use HTML in the subject line - I almost didn't want to give this feature up due to the massive power that it has. This isn't even possible with email! You'll be able to use colors and font effects right in the subject line of the messages you send, drawing massive attention to your messages.
* Personalize the messages you send with the recipient's first name - I also almost didn't want to release this one to the public since it is so unbelievably powerful. You'll be able to use the recipient's first name in the subject and body of your messages. This has been proven to dramatically increase results, .
* You can send broadcasts more often - Regular users are able to send one broadcast per week. This ensures that the system doesn't get clogged. Realistically, this should be enough -- if you send more than that you risk annoying your recipients. However, going along with the theme of letting Platinum users do things that I probably shouldn't let them do, Platinum users are able to send twice per week. That's two times the advertising!
* Automatically get people placed in your network for free - Every time someone signs up after visiting DesktopLightning.com by typing it into their browser, without visiting someone's special branded page, they need to be placed under someone. The computer will randomly select a Platinum user to place them under. Who knows - you could get a heavy hitter under you this way! Of course, the sooner you become a Platinum member, the more people you will get under you from this.
DesktopLightning.com
Here are the features...
* Send broadcasts to random members in our system - Every broadcast you send will go out to a different group of random people each time, in addition to the network you've built. We calculate the size of this random bonus network based on who has not received too many messages recently. You'll be able to send broadcasts to people immediately after you log in with this feature.
* Track if people have read your messages or not - Knowing what percentage of your sent messages were opened and read can be the sole factor that transforms your marketing. Many companies charge a fortune for this type of feature alone!
* Use HTML in the messages - Your messages will be able to stand out far beyond those sent by non-platinum users since you will be able to use colors, images, sounds, and even Flash. You could even put your entire sales letter directly into your broadcasts!
* Use HTML in the subject line - I almost didn't want to give this feature up due to the massive power that it has. This isn't even possible with email! You'll be able to use colors and font effects right in the subject line of the messages you send, drawing massive attention to your messages.
* Personalize the messages you send with the recipient's first name - I also almost didn't want to release this one to the public since it is so unbelievably powerful. You'll be able to use the recipient's first name in the subject and body of your messages. This has been proven to dramatically increase results, .
* You can send broadcasts more often - Regular users are able to send one broadcast per week. This ensures that the system doesn't get clogged. Realistically, this should be enough -- if you send more than that you risk annoying your recipients. However, going along with the theme of letting Platinum users do things that I probably shouldn't let them do, Platinum users are able to send twice per week. That's two times the advertising!
* Automatically get people placed in your network for free - Every time someone signs up after visiting DesktopLightning.com by typing it into their browser, without visiting someone's special branded page, they need to be placed under someone. The computer will randomly select a Platinum user to place them under. Who knows - you could get a heavy hitter under you this way! Of course, the sooner you become a Platinum member, the more people you will get under you from this.
DesktopLightning.com
Monday, August 11, 2008
Publish Newsletter From Desktop
Desktop Lightening has arrived and it is absolutely wonderful. The windows application allows you to build a network of interested visitors to your site right from your desktop. Really cool so check it out.
This is not just another marketing program. They recommend Proper use of the tool as being the platfrom from which you broadcast your newsletter to your network.
Your network expansion goes Viral as soon as you start using this tool.
It is a high quality resource with a great non intrusive interface and no more surfing to generate traffic to your site.
You really should take a look at this!
This is not just another marketing program. They recommend Proper use of the tool as being the platfrom from which you broadcast your newsletter to your network.
Your network expansion goes Viral as soon as you start using this tool.
It is a high quality resource with a great non intrusive interface and no more surfing to generate traffic to your site.
You really should take a look at this!
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